The Watch-Monitor confirms that interest in old watches is growing: in 2017 38 per cent of all interviewees stated that „Old watches are particularly appealing“ – an increase of... read more →

In order to add some emotional charge to a product, manufacturers need to know their consumers‘ opinions and purchase criteria – this article provides details based on the current... read more →

This article analyses a series of relevant results from the Watch-Monitor. Furthermore, Frank-Michael Müller risks a prediction about the watch market of the future. Published in „Uhrenparameter“ supplement of... read more →

The Watch-Monitor is the most comprehensive consumer-based survey of the watch market. This article documents data on purchase intent of potential watch buyers: „EUR 1,000 is an absolute threshold... read more →

... asks „Uhrenparameter“, a supplement of „Blickpunkt Juwelier“, in its April edition. And also „Will all watches be smart soon?“ The comprehensive analysis is based on Watch-Monitor data according... read more →