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Everything Vintage? And what about the jewellers?

The Watch-Monitor confirms that interest in old watches is growing: in 2017 38 per cent of all interviewees stated that „Old watches are particularly appealing“ – an increase of... read more →
  • 13. April 2018

From storytelling to individualisaton – what makes a watch attractive?

In order to add some emotional charge to a product, manufacturers need to know their consumers‘ opinions and purchase criteria – this article provides details based on the current... read more →
  • 13. April 2018

The smartwatch will have consequences for the watch industry

This article analyses a series of relevant results from the Watch-Monitor. Furthermore, Frank-Michael Müller risks a prediction about the watch market of the future. Published in „Uhrenparameter“ supplement of... read more →
  • 13. April 2018

This is how much people are prepared to pay for a watch

The Watch-Monitor is the most comprehensive consumer-based survey of the watch market. This article documents data on purchase intent of potential watch buyers: „EUR 1,000 is an absolute threshold... read more →
  • 13. April 2018

Is this something only Apple can?, …

... asks „Uhrenparameter“, a supplement of „Blickpunkt Juwelier“, in its April edition. And also „Will all watches be smart soon?“ The comprehensive analysis is based on Watch-Monitor data according... read more →
  • 13. April 2018

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  • Enthusiasts not threatened by extinction
  • Consumers show no mercy
  • markt intern (mi) controversial: Panel discussion about the grey market – part 2
  • Everything Vintage? And what about the jewellers?
  • From storytelling to individualisaton – what makes a watch attractive?

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